Summer peak 仲夏高峰期

I have not quite got used to the fact it’s approaching summer although it’s been hot continuously for the last week now.
雖然已經持續了一個禮拜的高溫，但我依然還沒適應炎熱的夏天已到來的事實。

Summer is a peak period especially for beverage clients, and becomes a challenging period for all clients who use TV. With the elections coming up, we could be looking at an extended peak period.
夏天是飲料客戶的旺季，對於所有使用電視媒體客戶們來說，也是個頗具挑戰的時期。再加上選戰即將開打，我們將看到的是競爭更加激烈的旺季。

Before the peak hits properly, Nestea has launched a new product. A different take on a pear flavouredtea –flip over to see the campaign which captivated consumers enough to talk about it on their blogs.
在旺季正式登場前，雀巢檸檬茶已經率先推出了新產品－雀巢雪梨茶－一種截然不同的嘗試；請繼續閱讀，下一頁將告訴您此宣傳活動如何深度的感染了消費者並且在他們的個人部落格引起討論。

And we look at the progress of IPTV. I was looking at some figures on use of the internet by age group just this week and it never ceases to amaze me how much the under 25s live by the internet comparedto older groups. We’veall heard “40 is the new 30”or 20 even (40 years is also about as long as the history of the internet). Itseems fashion and music are no longer the big divide between age groups, it’s the internet and related gadgets.
接著是數位電視的進展。這禮拜我才又看到了一些各個年齡層的網路使用者數據，比起其他較年長的族群，25歲以下的使用者在生活上依賴網路的程度，總是讓我感到震撼。國外近年來有一句流行語“40 is the new 30”(40歲看起來像30歲)，甚至看起來像20來歲(網際網路發展至今也差不多是40年)，看來流行與音樂已不再是年齡族群間的隔閡，取而代之形成隔閡的反而是網際網路和其週邊商品。