October 2007

What would make you take part in an online competition? We look at a special promotion case study this month. AB yogurt recently ran an online promotion and achieved (pleasantly) surprising results. We learned a couple of lessons from that among which, consumers are not all as greedy as we thought.
是怎樣的狀況下能夠驅使你參與網路的競賽呢?這期我們的Showcase提供了一則特別的宣傳活動。統一AB優酪乳近期舉辦了一個網路宣傳活動並且達到了令人驚喜的成效。我們從中學到了一些經驗，包括了解到並不是所有的消費者都如同我們想像中的貪心。

On the subject of online behaviour, we give you a snapshot of some internet usage trends, in the short time from 2005 to 2007.Still more men than women go online. But the significant changes are in the 25-39 age group who have finally got more comfortable living with, and on, the internet. We also see the rise of transactions & auctions and the popularity of blogsin the last 1½years.
在網路使用行為的部分，我們提供您一些2005年至2007年的網路使用趨勢。男性上網人數還是多於女性，較重大的改變是年齡層25-39的族群終於能更適應生活中擁有網路且融入網路；我們也看到了近一年半來利用網路進行交易與拍賣競標的使用率，以及部落格普及率的上升.

What would make you take part in an online competition? We look at a special promotion case study this month. AB yogurt recently ran an online promotion and achieved (pleasantly) surprising results. We learned a couple of lessons from that among which, consumers are not all as greedy as we thought.
是怎樣的狀況下能夠驅使你參與網路的競賽呢?這期我們的Showcase提供了一則特別的宣傳活動。統一AB優酪乳近期舉辦了一個網路宣傳活動並且達到了令人驚喜的成效。我們從中學到了一些經驗，包括了解到並不是所有的消費者都如同我們想像中的貪心。

On the subject of online behaviour, we give you a snapshot of some internet usage trends, in the short time from 2005 to 2007.Still more men than women go online. But the significant changes are in the 25-39 age group who have finally got more comfortable living with, and on, the internet. We also see the rise of transactions & auctions and the popularity of blogsin the last 1½years.
在網路使用行為的部分，我們提供您一些2005年至2007年的網路使用趨勢。男性上網人數還是多於女性，較重大的改變是年齡層25-39的族群終於能更適應生活中擁有網路且融入網路；我們也看到了近一年半來利用網路進行交易與拍賣競標的使用率，以及部落格普及率的上升.