July 2007

This issue is almost an online special.
這期的月刊，可說是網路特刊。

To support consumer power online or not to? The vote was “to support”and here we share with you an online campaign from AB yoghurtthat relied on consumers spreading the word.
是否認同消費者在網際網路世界的力量?答案絕對是肯定的。這裡我們與您分享一個網路活動－統一AB優酪乳藉由消費者在網路的力量向世界伸展。

Integrated, holistic, 360 –you know the buzzwords. How do you think an “integrated”campaign can really be delivered? We give you some of our thoughts on how we include the web.
整合性的、全面性的、360度的–這些流行字眼您都知道。您覺得一個‘整合性’的活動可以如何的被執行及傳遞出去呢? 提供您一些我們的活動是如何囊括入網路的想法。

Online spending may not seem like much right now within the whole media pie, but as consumers migrate to the web and spend more time there, advertisers will follow sooner or later. Online spending is the only media seeing any real growth and in 2007 is estimated to be around +30%.
就目前來說，網路的預算在整體的媒體預算上並不算多，但當消費者朝向網際網路遷移並且花越來越多的時間在網路上，廣告主遲早是要追隨此腳步的。網路預算是唯一可以看到真正有成長的媒體，預估2007年將有30%的成長幅度。