August 2007

“A picture is worth a thousand words”and this month we have a lot of pictures to demonstrate the recent launch of a new product.
“一張照片勝過千言萬語”，這個月我們利用了很多的照片來呈現一個新產品的發表。

But we’re not dropping all our words. We have an article here that asks us to consider consumer insights and cultural context.The consumer insight gives meaning to the observedbehaviour, it is the motivation -the “why -behind thebehaviour. Oftentimes, the consumer cannot honestly answer, exactly why. It makes our taskso much more challenging.
但我們並沒有拿掉所有的文字。這裡有篇文章要我們多考量消費者洞察及文化背景。消費者洞察將這些被觀察到的行為賦予意義，這是藏在行為背後的動機–是“為什麼”。很多時候，消費者並無法很誠實的回答其確切的原因，這狀況讓我們的任務更具挑戰性.

And to all those who managed to come watch the Bourne Ultimatum and with us welcomed our bright new look, I hope you were captivated by the action (and the story).
對所有與我們一起觀賞神鬼認證-最後通牒及參與我們新logo發表的貴賓，我希望您有被此活動(當然還有電影情節)所感染。