Welcome 2008

2008Welcome to another new year!
歡迎進入嶄新的一年!

First, let’s take a quick return trip to the end of last year for our showcase -an activity for CIBA Vision. Branded vehicles were sent out islandwide bringing the product to the consumer and giving them have an on-the-spot trial. A case of taking the mountain to Mohamed!首先，讓我們先回到去年年底看看我們的Showcase –視康的戶外宣傳活動。一台為品牌訂製的改裝海鷗車在全台各地將產品帶給消費者，並且提供當場免費試戴。這是一個品牌配合消費者的案例。

Then continuing our march into the digital future with an over-informed consumer, we look at how search helps to close (the communication) loop.接著我們繼續進入到一個消費者面對過多資訊的數位未來，我們看到網路「搜尋」功能是如何幫助達到「收網」的效果。

And while newspaper readership is down vsthe internet, it’s not out yet with Apple Daily leading the pack. Nielsen figures show that despitereader perception that compared to the other major papers, Apple Daily is less likely to accurately grasp the socio-political environment, it does provide a relaxed and enjoyable read –it is probably a welcome diversion from continued economic and political concerns into 2008.雖然報紙閱讀率已低於網路，但有蘋果日報的引領，報紙仍然存在。尼爾森的數據顯示，在與其他大報的閱讀認知上，雖然蘋果日報比較無法準確的抓住社會政治面環境，但它提供了一個輕鬆愉快的閱讀經驗–在經濟及政治持續攸關的2008年，或許這是一個好的轉變。

Is there anyone who did not watch Millionstar(星光大道)? Well, there were other programs that tried to compete and we show you how they did in the last 2 months.有任何人沒有收看星光大道的嗎? 我們帶您看看在過去兩個月中，其他節目是如何試圖與其競爭。

As usual, the year starts off at a run and already we’re into February. I’ll wish you all a Happy Valentine’s Day now.一如往常，新的一年已開跑，我們已進入到二月份。先祝各位有個浪漫的西洋情人節。